We consult. We create. We communicate

Get to know us.

What will your story be?

We’ll begin with your
ending in mind.

Storytelling is our art.
How your unique story’s
told matters.

Collaboration is the key. We’ll be co-authors of your creation.

It’s about getting the right message out there.

Know, express and live your purpose

with the support of

Bruce Armstrong

PSM, FACEL
Senior Fellow – University of Melbourne

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Educational Consultant

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Strategic Advisor

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Executive Coach

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Keynote Speaker

Robyn Armstrong

 
 
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Communication Strategist

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Writer

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Facilitator

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Project Manager

Our Vision

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To help individuals and organisations translate purpose into positive impact

Our Mission

To:
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support the thinking and reflection that identifies purpose

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create and implement the strategy that realises it

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develop the leaders who drive it

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write the messages that convey and propel it

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impact the audiences that take action in light of it.

Our Values

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Excellence

The adage ‘what’s worth doing is worth doing well’ gets our nod. It’s how we honour the people, teams and organisations with whom we work, and the stories entrusted to us.

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Integrity

It’s about being authentic, honest, open, ethical and keeping our word.

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Creativity

Translating ideas into the strategies, concepts, programs, products and stories that have impact and inspire action is our specialty.

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Service

Our philosophy of servant leadership means you’re our focus. We’re sensitive to your needs and feedback and are highly responsive so you achieve your goals quicker.

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Social Justice

Humanity is always on our hearts. It makes us responsive to issues of power, privilege, oppression and the preservation of our planet.

Who we are

We’re consultants bringing extensive experience and expert, complementary skills to the work of helping people and organisations discover, tell and live their stories.

Bruce, a highly respected and internationally recognised leader in education offers our clients the benefit of his unique experience and skill set gained over 33 years in roles across all levels of the Victorian public education system.

Renown for delivering innovative, high impact and sustainable outcomes what Bruce brings isn’t just theory – but the knowledge and know-how that comes from having done the hard yards at the coal face. What he’s pulled off includes:

  • building the capacity of the leadership teams that transformed three secondary schools
  • establishing the world class Bastow Institute of Educational Leadership as the inaugural Director and continuing to lead the school workforce reform strategy as Executive Director and Deputy Secretary
  • driving improvement in 1540 government schools as Deputy Secretary – Regional Services Group, leading a regional workforce of 2500 and managing a $240 million-dollar budget
  • delivering Victorian Education State reforms including the range of highly effective learning improvement resources that are legacy pieces, producing the data sets that confirm positive system reform including Victoria’s best ever NAPLAN results in 2018.
  • engaging, teaching and equipping educational leaders through inspirational outcomes-focused presentations that have sparked personal and organisational transformation.

Robyn, an educator whose career highlights include 24 years’ experience in the classroom and roles as a VCAA chief examiner – Indonesian, first and second language; Indonesian methods lecturer at Monash University; and six years’ experience in educational administration brings the sum of her prowess as a creative, strategist and wordsmith to the table.

What we do

We’re about lifting performance

Enabling and empowering

Strategising and coaching

Inspiring and delivering

Creating and writing

Communicating and influencing

We’ll help you bring your story to life

Whether you realise it or not, your life is telling a story and having an impact.
The same goes for your organisation, team, product or event.

The nature of that impact depends entirely on the story you’re telling and how you’re telling it.

Why we do it

Because supporting people and organisations to have a positive impact on humanity has moral purpose and the potential to lead to stories with compelling endings.

How we do it

Don’t really know what your story is?

Wonder if it’s right for now?

Want it to have a positive and powerful impact?

Not sure how to work toward the ending you’re after?

Need your story to stick and get out there in the ways that matter?

That’s where Chapter Three comes in!
We’ll help you bring your story to life

Bruce supports your impact through…

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Strategy

Mapping out the storyboard

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Organisational design

It’s your contents page

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Coaching

Live the story you want to tell

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Leadership development

Skilling up your authors

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System reform

Getting the big picture right

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Presenting

Leveraging the power of inspiring stories

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Cultural transformation

Lights, camera, action!

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Enhancing emotional intelligence

Emotion’s at the heart of every story

Robyn’s got these services covered…

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Consulting

Honouring the story from beginning to end

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Collaborating

Co-authoring your creation

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Writing

Crafting the right messages

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Research

Ensuring your story is evidence informed

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Facilitating

Getting your thoughts on paper

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Creating

Putting great ideas to work

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Communicating

Powerfully impacting your audience

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Project managing

Keeping things moving along

Our process

Discover

The story of your organisation, product, event or idea is underway. The first chapters have been written. But the process has stalled. You’re not sure what’s next. We’ll listen, discover your story so far, then ask the questions and guide the thinking to help you determine and define your desired outcomes. Once we know how you want the story to unfold, we can help you nail the brief – the storyboard that will inform the storyline.

Develop

We continue to work closely with you as thinking, concepts or recommendations are developed and distilled to maximise your story’s impact. Your feedback throughout every stage of the creative process is critical. It will be sought as advice and ideas are formed, copy and content is written, and as designs and images are selected and integrated. Ensuring every ‘i’ is dotted and every ‘t’ crossed is another thing you can leave to us no matter the task.

Deliver

Delivering excellent outcomes on time and on budget is our mission. Having enjoyed the design and implementation process, you’ll be delighted with the product and ‘publication’ of your story as it reaches your audience and achieves its objective. Your great story, and the way you tell it will make people act.

What will your story be?

Chapter Three is run by two creatives; storytellers whose complementary strengths, approaches and common purpose mean you can discover and tell your story in a way that maximises its positive impact.

 

Contact us today to get started

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Bruce

0448 314 300
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Robyn

0437 001 966